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about us.

So what is Chouchou Intimates you ask? 

Well, in its truest essence, Chouchou Intimates is a size-inclusive intimate apparel brand, celebrating the diversity of women and empowering them through an overhaul of their ‘everyday’ underwear drawer.

We have banished the spectrum of ‘special’ vs. ‘comfortable’.

We make practical underwear with that ‘special occasion’ feel for all of life’s moments. 

We believe that the days of ‘unmentionables’ are gone.

Our underwear doesn’t have an ulterior motive, it is a reflection of personality and a confidence kickstarter.

But most importantly, we believe underwear should not cost a months wage. 

Providing you that 'luxury feel' without the luxury price tag is what we strive to achieve each and everyday.