Blog
Pas de Deux: The Inspiration and Creation Behind Our Latest Lingerie Collection
We are beyond excited to introduce our latest collection at Chouchou Intimates, Pas de Deux. Inspired by the timeless beauty and grace of ballet, this collection captures the essence of elegance and romance. To give you an inside look at how this stunning collection came to life, we spoke with our CEO, Tina, and our Design & Production Assistant, Kayla. Let's dive into the details. The Muse Behind the Magic Q1: What was the primary inspiration behind the Pas de Deux collection? Tina: "The primary inspiration behind the Pas de Deux collection comes from my deep-rooted love for ballet. Growing up, I spent my childhood and teenage years immersed in the world of dance. The romance and dream-like atmosphere that a ballet performance creates has always captivated me and profoundly influenced my creative vision. I aimed to capture that ethereal beauty and translate it into lingerie that embodies grace, romance, and timeless elegance." A Ballerina’s Dream Q2: How do you envision customers feeling when they wear pieces from the Pas de Deux collection? Tina: "When customers wear pieces from the Pas de Deux collection, I envision them feeling elegant and poised, much like a ballerina on stage. The collection aims to celebrate the strength and grace of women. I hope they find a unique power in embracing their softness, understanding that true strength is often found in our most delicate moments." Behind the Seams Q3: Can you walk us through your design process for this collection? Kayla: "Once we decided on the ballet-inspired concept, I knew I wanted to play with nostalgia. Growing up, I was obsessed with shows like The Fairies and Angelina Ballerina. The pastel colours and dreamy visuals really inspired the making of Pas de Deux. Throughout the process, choosing the right colours and trims was the priority. It took various tries and errors to source the right ones to fit perfectly with the Collection." Fabric Fantasies Q4: Were there any particular fabrics or styles that you were excited to work with in this collection? Kayla: "Definitely working with lace again! We wanted to prioritise sourcing unique yet comfortable lace fabrics for everyday wear. It was also fun to experiment with new trims and silhouettes. I especially love Juliet because of the colourway and we also introduced a new knicker style. This collection is like no other that Chouchou has done before." The Final Bow We hope you enjoyed learning more about the story behind our Pas de Deux collection. Each piece in this collection is a labour of love, designed to bring a touch of ballet's elegance and romance into your everyday life. As always, we welcome your thoughts and questions in the comments below. Thank you for being a part of our journey, and we can't wait for you to experience the magic of Pas de Deux. SHOP PAS DE DEUX NOW
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Top Lingerie Trends of 2024: Hottest Styles, Colours, and How to Wear Them
Ready to spice up your lingerie drawer? Let's dive into the world of lingerie trends for 2024 so far. Get ready to feel fabulous in your own skin because this year’s styles are all about confidence, fun, and a dash of cheeky glam!
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Care Guide
A Chouchou Girl Guide to: Caring for your Intimates At Chouchou Intimates, we know a lot of thought goes into curating the perfect collection of bralettes and knickers, so whether it's your first time trying our pieces or you're already a loyal fan, we truly appreciate your choice! To make sure every wear feels as good as the first, we have put together some easy tips to help you take care of your Chouchou pieces and help them last longer. Tip 1: Always use a Lingerie Wash Bag Our Lingerie Wash Bag is specifically designed to keep your knickers twist, tear and tangle-free. Made from a durable, protective mesh and featuring a secure zipper fastening, you can feel confident your delicates will come out snag-free! Tip 2: Wash with Cold Water Using cold water to wash your intimates is highly recommended because it helps preserve delicate fabrics. Cold water is gentler on materials like lace, silk, and spandex, reducing the risk of stretching, shrinking, or warping the fabric. It also prevents colours from fading and bleeding, helping your intimates maintain their original appearance and vibrant colours for longer! Tip 3: Air Dry Them Avoid the temptation to tumble dry, instead lay your intimates flat on a towel to air dry. The gentle process of air drying prevents the harsh effects of heat from a dryer, such as stretching, shrinking, and fabric weakening. Tip 4: Skip the Iron Ironing your intimates is unnecessary and can be harmful to the delicate fabrics they are made from. Ironing can lead to accidental burns or melting of synthetic fibres. Tip 5: Pre-treat Stains Before Washing Before washing, it's essential to address any stains from blood, lotions, self-tanners etc. This pretreatment step ensures that your Chouchou Intimates underwear remains fresh and stain-free. Tip 8: Organising your Intimate Drawer To prevent mildew and maintain the quality of your lingerie, ensure your underwear drawer is completely dry before storing. Ideally, store your lingerie in a lined drawer to prevent snags, or use specially-designed fabric bags. Remember to hook the closures on bras to avoid any unwanted snags. By following these simple tips, you can ensure that your Chouchou pieces stay comfortable and last longer, making them a worthwhile investment for your wardrobe. Happy Washing!
Learn moreThank you for your interest in joining our team!
At the moment, we are not hiring for any new positions. However, we’re always excited to connect with passionate, creative individuals who love what we do.
Feel free to check back here for future opportunities, or reach out to us at hello@chouchouintimates.com if you'd like to introduce yourself.
We'd love to keep you in mind when the right role opens up.
