Why I Started Chouchou & What It Means To Me...

-Tina Grasso, Founder of Chouchou Intimates


Chouchou Intimates is an Australian intimate apparel brand, celebrating the diversity of women and empowering them through an overhaul of their ‘everyday’ underwear drawer.

Chouchou has banished the spectrum of 'special' vs 'comfortable'. We make practical underwear with that ‘special occasion’ feel for all of life’s moments. Chouchou underwear doesn’t have an ulterior motive, it is a reflection of personality and a confidence kickstarter.

what is chouchou?

Pronounced [shoo • shoo]