PRONOUNCED [shoo • shoo]
Australian lingerie for the modern it-girl.
Feminine and rebellious, with a sprinkle of vintage glamour for good measure.

as seen in

Customer Testimonials


Attention to detail is incredible.

Everything about this order was great! Quick shipping, and the bonus discount code was such a nice touch. The material feels lush and soft against the skin... Look forward to buying more pieces from Chouchou in the future!

Carmen H.
Canberra, Australia

Absolutely obsessed.

The packaging is adorable, quality is perfection, the material is what dreams are made of, so comfortable and the best thing is I feel amazing wearing them! Highly recommend.

Juliana C.
Sydney, Australia

So happy!

So pleased with the quality of my lingerie. Fits my body perfectly and is non itchy. Great quality. Packaged beautifully. Can’t wait to buy my next pieces. Thank you so much!

Rhea O.
Queensland, Australia

So luxurious!

I absolutely adore the Audrey Bralette! Super cute and sexy all in one - and sooooo comfy! Love the fun colours too! Can’t wait to see what’s launched next.

Destiny H.
Auckland, New Zealand

Comfy and versatile.

I love the Audrey Bralette! I was hesitant at first because most bralettes aren’t supportive enough, but this one is super comfy. Versatile enough to wear throughout the day and still soft enough to sleep in. 

Emma W.
Luddenham, Australia.

Super cute.
When I opened these up they just felt so magical - like a piece of artwork. They're super gorgeous and great quality. Overall, I do really love them!

Imogen B. 
Lower Hutt, New Zealand

Love all the products!

I bought both the Audrey and Bettie styles and love them! So so cute and really comfy for mesh, plus the packaging was beautiful and thoughtful. 

Rebecca H.
Marrickville, Australia

The most beautiful underwear.
Absolutely in love with the Audrey G-Strings and Betty Briefs. I can’t wait to be able to justify buying the rest, they’re so beautiful! 10/10 recommend!

Caitlin C.
Clifton Hill, Australia.

You are going to make me go bankrupt!

I am so in love with everything I have purchased. I have never been one for bralettes BUT THESE?! Actually the love of my life. Thank you for making your incredible products, I forever love them.

Charlotte O.
Queensland, Australia

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