Charitable Causes


International Women's Day 

For International Women's Day, Chouchou donated 10% of all sales on 8 March to YWCA Australia - an intersectional feminist organisation focused on working towards a future where gender equality is a reality for young women, women, and people of marginalised genders. 

Funds raised help YWCA support women and their families who are experiencing homelessness or housing insecurity, due to family and domestic violence. 

Pride Month (ongoing)

In honour of our glorious LGBTQIA+ community, Chouchou is donating 20% of proceeds from each Pride embroidery purchase to Minus18 - an Australian charity working to create a world where LGBTQIA+ youth are safe, belong and are celebrated.

This is an ongoing commitment for every sale of these items moving forward.

Breast Cancer Awareness Month

Once again, Chouchou donated $1 from every pink product sold in October to the National Breast Cancer Foundation to help support their game-changing research.



Breast Cancer Awareness Month

Chouchou donated $1 from every pink product sold in October to the National Breast Cancer Foundation to help support their game-changing research.

Due to the amazing work of the National Breast Cancer Foundation since its inception in 1994, the five-year survival rate for breast cancer has increased from 76% to 91%. Although progress is being made, there is still a long way to go! Their mission: ZERO deaths from breast cancer by 2030. 

The NBCF receives no government funding, and relies on the support and generosity of the Australian community to help them change the statistics.


Black Lives Matter

In June 2020, Chouchou stood in support with the worldwide response to George Floyd and the #blackouttuesday initiative by making donations to the Black Lives Matter Global Network and the Aboriginal Legal Services in recognition of injustices towards Indigenous People within our own country of Australia.